The most prominent sports competitions – the Olympic Games in Rio are still going on. Like every time, also this year the Olympics are extremely popular with almost all Poles, who are – first of all – consumers. Hence the…
Throughout the practice of our Law Firm there have been queries concerning the possibility of using titles of popular creative works in advertising campaigns. In compliance with article 1 section 1 of the Act dated 4 February 1994 on Copyright…
Competitions and contestsare a very popular means of marketing actions. Thanks to the Internet, and in particular to social services, that is an easy and cheap way of reaching a large number of prospective clients. Contest or competition participants do…
Recently, we have been preparing a number of opinions on licence agreements concerning programmes with media agencies’ clients’ products placement. Obviously, having a product placed is worth boasting about on one’s own website or in the leading social services. What…